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Boston's top dating coach & style and image consultant! Teaching women how to become the CEO, founder, and enTREPreneur of their dating and love lives.

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SITG_frontcover_PDFMy BOOK Skin In the Game: Unleashing Your Inner Entrepreneur to Find Love is now available for purchase on Amazon and is getting rave reviews (see below)! You can also purchase the WORKBOOK for “Skin In the Game” on Amazon. The Workbook was created as a resource to complete all of the “action steps” and reflection exercises outlined in the book. The Workbook can be used effectively on its own OR purchased in conjunction with the book.  Lastly, you can purchase the EBOOK of the book if you prefer to read digitally. Please click on the Amazon links below to order (the book is on the left; the workbook in in the middle; and the ebook is on the right):


Check out what people are saying about Skin:


“As Neely Steinberg, a dating coach, started building up her dating business, The Love TREP, she quickly realized that many of the lessons she was learning as an entrepreneur could also help her clients find love. Having a vision, creating a board of advisors, embracing failure, tapping into networks and getting customer feedback were all techniques she wanted her clients to embrace.” Read the full interview— U.S. News & World Report

“The idea that smart, career-minded women should devote themselves to a series of rules that manipulate (clearly insecure) potential mates into maintaining interest makes me sad, and honestly, has turned me off the whole genre. But Neely Steinberg’s Skin in the Game: Unleashing Your Inner Entrepreneur to Find Love, now available on e-book, is one of the few women-oriented books covering dating and relationships that doesn’t offend me. Steinberg’s premise is essentially this: Treat your love life as you would a start-up.” Read the full review —

“Neely spent 10 years working as a Program Director and academic advisor to MBA students at a college well known for its focus on entrepreneurship education. She met her husband when she was 33, and subsequently launched a dating coaching practice to share what she’d learned and how to go about finding love in a systematic way. Skin In the Game is her manifesto – a way forward for women who want to create, build and shape their own romantic futures. One of my favorite features of the book is its emphasis on reflection, which Neely defines as the process by which knowledge is derived from experience. The point is not to follow a strict set of rules with promises to get a ring on your finger within a certain period of time. Neely believes in trial and error learning, giving women permission to make useful mistakes along the way…Skin In the Game is a supportive journey through the process of reflecting, learning and changing in order to make good mating choices. Neely can help you get there — Susan Walsh, Read the full review!

“I just bought Neely’s new book, ‘Skin In The Game’ and I’m blown away by each chapter. And I thought I was good! Neely has given a clear and intelligent voice of reason that cuts through all the garbage of mainstream nonsense to guide modern women in the quest of gaining the love they seek. ‘Skin in the Game’ is a dating formula that unites our business skills with our loving skills. Neely guides today’s smart and savvy women through the chaos of dating and mating with sanity and confidence. Empowering women to create the love they desire, she’s defined the road map to using our greatest entrepreneurial skills to make what is wonderful, incredible and real. This is a ‘must read’ for any woman who wants to secure love and happiness. Hands-down, the best book I’ve read on how to create the love you want.” —  Relationship expert and best-selling author Susan E. Winter (as seen on Oprah, the Today Show, and just about every media outlet you can think of)

“An entrepreneur does not necessarily have to be someone who starts a business.  We are all entrepreneurs by the decisions and choices we make in life.  Skin in The Game aims to help one find love, thus becoming a Love Entrepreneur or Love Trep as Steinberg puts it…an original approach…a wonderful and interesting read…the framework presented inside will open and give you the impetus to try these new ideas and possibilities to shape your love life…” Read the full review

Dating can be hard work and insecurities are bound to pop up. Sometimes it takes someone else to offer guidance, whether it’s nurturing us when we’re feeling vulnerable or inspiring us to take action when we’re being lazy. Ms. Steinberg acts as the voice in Skin In the Game, but it’s up to us to listen, get off our butts and go date. Read the full review

Highlights from review: Steinberg’s book is a breath of fresh air. Her writing is honest and insightful…Seriously, I have read every different type of dating book there is out there. This one was entirely different…I loved it so much that I felt compelled to share it with all my readers, who I felt would benefit from her unique perspective on finding love. I have even recommended it to many of my newly divorced single girlfriends. It is truly the smart girl’s guide to finding real love…I loved her approach of looking at your love life through the eyes of a entrepreneur. No longer was I leaving it up to fate to find Mr. Right but learning to create my own vision, problem solve, enroll others, take action (date), network, seize opportunities and understand my ‘customer’…I have now been on 3 dates since I started reading the book and have gained a new outlook on how I approach dating…After going through my divorce, I have dated so much over the last five years and I wish I could have had this insider perspective when I first became single again. All I can do is learn from the past, maximize my present and work towards a future of my own design. It is never too late to take action and become your own love entrepreneur.” Read the full review  —

“In her new book, Skin in the Game: Unleashing Your Inner Entrepreneur to Find Love Neely Steinberg offers women some refreshingly original dating advice. Steinberg’s unique message suggests that women need to approach the dating world similar to the way they do the business world– by becoming love TREP’s (entrepreneurs). How is it possible to take a business approach to something as personal as love? Steinberg explains to readers that becoming a Love TREP is more than having initiative and determination (the typical association with entrepreneurship); it is a state of mind. Therefore, with the necessary tools this book offers, you, too, can tap into your source of power, also known as your “inner entrepreneur”, which will lead to greater success in your dating lives…The underlying message of empowerment in Skin in the Game is incredibly inspiring. After reading this book, you will learn how to “be a creator of your future” — powerful advice for women everywhere.” Read the full review —

Honored to have my book featured on, especially because it was hand picked out of thousands of entries!

I'm a featured author at Freebooksy

“As a lawyer-transitioned entrepreneur, radio show host, matchmaker and dating coach to one of the most statistically accomplished ethnic groups in the country (Indian-American men and women), I believe that “Skin In the Game” greatly empowers women in today’s challenging dating environment. Thriving in both dating/relationships and meaningful entrepreneurial ventures involves striving toward the ideal of self-mastery – this book is a valuable guide towards attaining this ideal. ” — Jasbina Ahluwalia, Matchmaker, CEO & Founder of Intersections Match by Jasbina (as seen on/in The Oprah Winfrey Network and the Washington Post, among others)

“Neely Steinberg has written one of the most intelligent and unique books on how to find love. As an entrepreneur and dating coach myself, I totally resonate with the correlation between being an entrepreneur whose business is thriving and being a successful dater. Neely gives the reader wonderful exercises to learn to become more resilient, take more risks, and not come undone with every ‘failed’ relationship. This is a must read for anyone looking to find a lasting, loving relationship.”Sandy Weiner, Dating Coach and CEO of The Last First Date

Love your book. I’ve never seen this approach and it makes so much sense. You write so clearly it seems like anyone can do it — empowering and inspiring! I’m even back online, experimenting with a better attitude. Thank you!”Sarah, 39

“I’m really enjoying your book! It’s great because so much of it is reinforcing what I already believe and adding to it. It’s definitely given me a framework that I can use.” — Jenifer, 45, seminar attendee

“Do you want to feel completely inspired about dating again? Read this book. Steinberg takes the tenets of entrepreneurial thinking and successfully applies them to the search for true love. She takes you through helpful exercises, such as articulating your limiting beliefs and defining your personal brand, so that you can enter/reenter the dating scene armed with confidence and self-knowledge. She also offers fun-to-read real-world examples, some of them personal, of entrepreneurial dating in practice. Her approach to “dating incrementally” — especially the notion that you can learn and grow from bad dates — should make anyone want to jump off the couch and get started. I intend to recommend this book to all my single friends” — Elaine, 36

“I have totally STUDIED your book! I have a few dates lined up next week; it’s amazing when you start making a strategy, as you say, who and what can appear in your life. I have told all my single girls about your book…it’s such a unique approach that a lot of professional women can relate to!”Alyssa, 36

“Aloha Neely! I just wanted to share that I am loving your book. You are so relatable and your perspective is smart. I can’t put the book down. It reached me at a point where I wanted to just give up. Like you I wondered where are the good guys. I too believe in visualization, but never applied it to my love life. I am excited to know that a healthy and happy relationship is out there.” — Reader in Hawaii

“Hey Neely, Just a note to tell you that I read your book again (for a second time!) and wanted to say how much I love it. I started to date again and met someone on Match. We’ve been on 5 dates and fingers crossed there will be more! Love, the girl who USED to only go on first dates” — Cecilia, 39

Just so you know what you’ll be getting, by reading this book you will:

  • Start seeing your dating and love life as an entrepreneurial venture—one that you have the power to create, build, and shape—, and yourself as a Love Entrepreneur, a Love TREP, who thinks and acts like an entrepreneur in your dating and love life.
  • Learn how to apply the lessons from the experiences of traditional entrepreneurs to your dating and love life.
  • Establish, maintain, and work toward the following vision: To have a healthy, happy dating life that leads to a healthy, happy relationship.
  • Learn why entrepreneurial qualities such as desire, a problem-solving mind-set, and vision are crucial for starting and maintaining your venture.
  • Learn how to identify and remove internal and external obstacles that are holding you back and preventing you from thinking and acting more entrepreneurially and creatively in your dating and love life.
  • Learn how to ask others for help, advice, and mentoring when it comes to your dating and love life.
  • Define and clearly communicate who you are and what you know about your dating and love life so you can start from a place of knowledge not helplessness.
  • Get a better understanding of the type of person you are looking for while still remaining flexible in your expectations and standards, and be open to different types of men.
  • Learn why practice is so important to the entrepreneurial process and how to practice dating.
  • Learn how to take action to move your dating and love life forward.
  • Learn how to use reflection to your advantage as you move forward in your dating and love life.
  • Learn how to use repetition (iteratively and incrementally) to date smarter and thus move closer to your vision.
  • Learn how to reframe failure, mistakes, and wrong turns in your dating and love life so that you see them as assets.
  • Learn how to think differently and more rationally about taking risks in your dating and love life.
  • Learn how to use your already-established networks to your advantage in your dating and love life.
  • Learn how to build and nurture relationships within your networks, thereby increasing your chances of meeting potential dates.
  • Learn how to create, identify, and seize your own opportunities through which you can meet potential dates.
  • Learn how to use customer feedback¬—your customers being men¬— to your advantage in your dating and love life.
  • Learn what it means to stay “agile” in your dating and love life.
  • Learn about a new field: entrepreneurship.

Thank you for your interest!

Be inTREPid,

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“Neely is wonderful and incredibly knowledgeable. I learned that I shouldn’t settle for less than I deserve, and that dating is a learning experience...” Read more»